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I had the opportunity to cover the 2012 Calgary Heart and Stroke Foundation Fashion Show. I interviewed celebrity models; this included Brett Wilson of CBC TV ‘Dragons Den’. Brett sported a camo jacket with red accents on the runway.

The Promotion People Brett Wilson

Brett Wilson
“I really enjoyed the simplicity of the show; there was no eccentric hair and makeup. I could tell the audience really had fun.”

Danica Cox The Heart Truth

The Heart Truth fashion show was more than just casual conversations with champagne and oeur d’oeurvs; it was night dedicated to raising charitable funds for The Heart and Stroke Foundation. The collaboration between celebrity models and local fashion designers made the event a success; creating awareness through the symbolism of the ‘Red Dress Showcase’. The red dresses worn by the celebrity models were auctioned off at the end of the night.

Sophie Serafino, an international violinist, started off the night with her passionate performance. Sophie wore a dress by Marsina King, the Creative Director / Owner of MaNoKin Design.

Danica Cox Marsina King

Tara Slone, co-host of City TV’s Breakfast Television, followed wearing a design by Haithem Elkadiki.

Danica Cox Haithem Elkadiki

Jill Belland, an award winning television host on Breakfast Television, complimented a dress sewn by Rachel Haggerty.

Danica Cox Rachel Haggerty

Zahra Al Harazi, CEO and Creative Director of Foundry Communications, wore a dress designed by the talented Aleem Arif.

Danica Cox Aleem Arif

Tara Nelson, the 6 p.m Anchor for CTV Calgary, showcased a garment by Chantel Traub.

Danica Cox Chantel Traub

Diane Konihowshi, Olympic athlete and Heart Truth counsel member, wore a dress designed by Canadian fashion designer Rebecca King.

Danica Cox Rebecca King

Sandra Jansen, Member of the Legislative Assembly, showcased a piece by Calgary based designer Anya Getzlaf.

Danica Cox Anya Getzlaf

Dr. Amirault-Ryan, a sport performance consultant, wore a gorgeous detailed gown by Malika Rajani.

Danica Cox Malika Rajani

Linda Olsen from Calgary’s Global TV News modeled a dress by Lara Presber.

Danica Cox Lara Presber

Michelle Cameron Coulter, a six-time World Champion and Olympic gold medalist in Synchronized Swimming, modeled a gown by Tara Niscak.

Danica Cox Tara Niscak

Sunday Omony, a Ugandan-Canadian Plus Size Supermodel and Humanitarian, wore a couture gown by Tracey WardKerr.

Danica Cox Tracey WardKerr

I also had the opportunity to interview fashion designer Aleem Arif, the owner of Bano eeMee designs. Bano eeMee’s Fall 2012 collection was showcased at premier fashion events throughout Western Canada: Park Show, Vancouver Fashion Week 2012, and Western Canada Fashion Week.

Danica Cox Aleem Arif

Danica Cox Bano eeMee

Interview with Aleem Arif

What were your inspirations for Bano eeMee’s fall 2012 collection?
A lot of my inspiration comes from the places I have traveled to and the people I have met. I wanted to create pieces that were wearable but edgy and fashion forward. All Bano eeMee products are crafted with love from pattern drafting to the final stitch on the garment and this attention to detail manifests itself in the choice of materials and concentration on minute details such as use of vintage buttons and woven silk lining.

Congratulations on showcasing your designs at premier fashion events throughout Western Canada. What’s next for Bano eeMee?
I have my sights set on Montreal and Toronto to help draw attention to the rapidly growing fashion scene in Western Canada. I feel that Canadian fashion has tremendous potential and I want to represent that through my professionalism, hard work and creativity.

Most memorable moment in your fashion career thus far?
When my parents watched the live stream of my Vancouver Fashion Week show in New York and called me right after to tell me that I should never give up my dreams.

Any advice to aspiring fashion designers and those interesting in entering the fashion industry?
I was an aspiring designer little over a year ago. Patience, tenacity and focus can help you achieve anything. I still have long ways to go to deserve the label of a fashion designer but I am working my way towards that goal little by little each day.

Anything else you’d like to share?
I would like to thank all my friends and well wishers in the local fashion industry who have been a constant source of encouragement and have told me to work hard and dream big. I am very grateful to be a part of this creative industry.

- Find more information on Aleem Arif’s designs by visiting banoeemee.com.

Danica Cox Sophia Models

Sophia Models International featured the fall collections from Bellissima, The Bay, Jack Jones, Lacoste, and Paul Hardy.

Event coordinators, Sophia Models, volunteers, hair stylists, and makeup artists made the charity event a success. Everyone worked to support The Heart and Stroke Foundation; together creating a fantastic evening.

Positive messages dominated the event.

Tova Dybvig – Health Reasearch Coordinator at The Heart and Stroke Foundation
“Amazing foundation where everyone is so positive and wants to work towards a cause.”

Binzento – Fashion and Lifestyle Blogger
“It’s important to support local designers; meet and greet outside your regular fashion district.”

Social Media Handles

Website: thehearttruth.ca
Twitter: @TheHeartTruth
Facebook: The Heart Truth (Canada)

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I have started a 365 LOOKBOOK project; where I showcase a different look everyday for 1 year! I am working with Clare Aimee, a fantastic photographer with the ability to incorporate art, culture, and fashion in her photos. By showing our creativity through photography and fashion, we hope to inspire fashion enthusiasts around the world.

Take a look at our first 4 photos!


Danica Cox


Danica Cox


Danica Cox


Danica Cox

Contact Clare if you are interested in a shoot!

[email protected]

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Danica Cox Miss Teen Saskatoon

Thanks everyone for the support on my journey to the national Miss Teen Canada competition. The final show was last night was hosted by Luke Bilyk from the hit TV show Degrassi. It was an amazing experience; I have made some lifelong friendships and had some unforgettable memories. Thanks again to my sponsors, I couldn’t have done it without you!

Subaru of Saskatoon
Blackout Creative
Rock Creek
Jenna Taryn Photography
The Cooper Wealth Management Group
The Promotion People
The Running Room
Cutting Edge Collision
Vitamin Water Canada
Debra Dee Weddings
Assante Wealth Management
The Dress
Clare Aimee Photography
• The Pinder Family

Danica Cox Miss Teen Saskatoon

In preparation for the final show, we had our hair done at Woody Michleb Hair Salon and had makeup artists do our makeup at the Queen Elizabeth Theatre, where the final show was held.

I was a top 10 finalist and won the ‘Social Media Queen’ award donated by S-Trip!.

megha sandhu

Congratulations to Megha Sandhu, the new Miss Teen Canada – World 2012! She is a very beautiful girl and will represent our country well. We are all very proud of you!!

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Lookbook – Day 6

• T-shirt dress from American Apparel.
• Dolce Vita – Jude Cognac Leather shoes from Swank Shoe Lounge.
• Toggle bracelet from Tiffany & Co.

Danica Cox Miss Teen Saskatoon

Danica Cox Miss Teen Saskatoon

Today we rehearsed for the final show at the Queen Elizabeth theatre! We met Luke Bilyk, a successful actor who is hosting the Miss Teen Canada – World 2012 show! Luke plays Drew Torres on the hit TV show Degrassi!

After rehearsal, we got ready for the Gala/Talent Night. It was a great night watching everyone showcase their talents. Everyone looked beautiful and I am so proud of my fellow delegates for their accomplishments throughout their journeys towards Miss Teen Canada!

Danica Cox Miss Teen Saskatoon

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Lookbook – Day 6

• Button-up top Suzy Shier.
• High-waisted Shorts American Apparel.
• Dolce Vita – Tan Leather heels from Swank Shoe Lounge.

Danica Cox Miss Teen Saskatoon

Our choreographer, Sean Cuffie, rehearsed with us all morning for the final show. I find it a privilege to work with Sean; he has worked with artists including Seal, Christina Aguilera, Aaron Carter, among others. He founded DLM Dance & Entertainment Company in 1996; proving his expertise in the entertainment industry.

Danica Cox Miss Teen Saskatoon

After rehearsal, we had our hair and makeup done for the preliminary show. It was an exciting night; walking the runway in front of a live audience!

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Lookbook – Day 5

• Billabong Romper from Clothes Cafe.
• Dolce Vita – Jude Cognac Leather shoes from Swank Shoe Lounge.
• Toggle bracelet from Tiffany & Co.

Danica Cox Miss Teen Saskatoon

Danica Cox Miss Teen Saskatoon

I was selected to do a workout lead by Stephanie Joanne on City TV this morning! The show will be aired on City TV on Wednesday, July 25th.

Twitter: @StephJoanne

Danica Cox Miss Teen Saskatoon

In the afternoon we went to the Eaten Center to do some shopping! All of the girls received a $50 gift card to use anywhere in the mall!

Danica Cox Miss Teen Saskatoon

After we spent some time shopping, we went to Much Music to be on the set of New Music Live! We met MuchMusic television hosts Jesse Giddings and Liz Trinnear!

Twitter Links


Danica Cox Miss Teen Saskatoon

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Lookbook – Day 4

• Strapless Theory dress from Manhattan Casuals.
• Black heels from Le Chateau.

Danica Cox Miss Teen Saskatoon

Danica Cox Miss Teen Saskatoon

Breakfast Television Toronto

This morning we were guests on Breakfast Television Toronto! It was a great experience being on set; watching and being apart of the live show.

Watch the interview!

Twitter: @BTtoronto

Danica Cox Miss Teen Saskatoon

In the afternoon we relaxed and enjoyed the scenery on a boat tour!

Boat Tour Lookbook

Danica Cox Miss Teen Saskatoon

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Lookbook – Day 3

• Pins and Needles strapless floral dress from Urban Outfitters.
• Dolce Vita – Jude Cognac Leather shoes from Swank Shoe Lounge.

Danica Cox Miss Teen Saskatoon

Today we had an intense workout at Extreme Fitness located in downtown Toronto. It was great to have a high-energy group workout and learn more about our personal health and fitness. I was selected to do a workout with three other girls for Extreme Fitness, airing on City TV.
Twitter: @Extremefitness1

Danica Cox Miss Teen Saskatoon

Stephanie Joanne

We trained with a professional trainer, Stephanie Joanne. It was a great opportunity to learn from a strong leader in the fitness industry.
Twitter: @StephJoanne

For our recovery food, Fuel Foods provided us with a healthy and delicious meal.
Twitter: @FuelFoodsCa

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After our photo shoot, video interview, and interview with the national judges, we had the opportunity to attend a ‘Mentor Night’. Dr. Natalie Archer, Melani Chong, Katrina Hadden, and Alexandra Orlando are four extraordinary women; inspiring me in many different aspects of my life.

Dr. Natalie Archer

Danica Cox Miss Teen Saskatoon

Dr. Archer is a dynamic Toronto dentist who began her dental career in 2001. One of her key messages was that women in our society today need to take more calculated business risks. Dr. Archer promotes women leaders in the business industry. Being a commerce student at the University of Saskatchewan, I really connected to this message. Her speech heightened the idea that I can control my own destiny to become a business leader. By putting in hard work and strategic planning, I can contribute to the flood of positive change that our generation will bring.

Natalie has also raised a family, while balancing a successful business career as a hospital dentist. She promotes the fact that you can’t ignore biology and that women should embrace having children. A lot of women struggle with finding the perfect age to having children. Dr. Archer has taught me that there is no exact age to start a family and to make having children a priority before it’s too late.

Melani Chong

Melani Chong

Melanie has had many accomplishments in her life; being a model, makeup artist, stylist, designer, and an entrepreneur. She has embraced many opportunities and emphasizes the words “You can do whatever you want to do”. She has taken her message, developed it, and is sharing it with people around the world.

Melani Chong

She has been in the fashion and beauty industry for over 15 years. She has been a Canadian Ford Model, the face of MAC Cosmetics, and has had contracts around the world.

Having an enthusiasm in hair, makeup, and clothes, Melani practiced her other hobbies aside from modelling. Her creative interests transpired into becoming a stylist; leading Melani into a new stage in her life. She went back to school and achieved the proper education and developed her skills to create a personalized skin care line called Soya Boutique. Melaine has incorporated fashion, health, and beauty in her line. As a former model, Melanie knows the importance of using good quality skin care. She has constructed a natural skin care collection which features organic and local products.

Melanie reminded us that throughout our journey in life, there are lots of conversations to be had and lots to be learned. She taught us to always keep learning, researching, listening, communicating, and developing our skills.

Katrina Hadden

Danica Cox Miss Teen Saskatoon

Katrina Hadden is a size 12 model, as well as a competitive athlete. She participated in high school basketball and represented herself on provincial teams. Unfortunately, Katrina injured her knee in high school; leaving her dreams of playing basketball at the post-secondary level to come crashing down.

Having torn my ACL in my grade 12 year, I can relate to the struggles Katrina went through involving her injury. I had plans to play for the women’s basketball team at Ryerson University in Toronto, but because of my knee injury, I unfortunately couldn’t pursue my dream. Just like Katrina, I realized that life is more than just basketball.

After these symbolic events in our lives; both Katrina and I learned to put our other dreams and interests in the spotlight.

Miss Hadden decided to pursue a modelling career. She took a leap of faith and moved to Toronto to turn her dreams of being on billboards and commercials a reality. She found Ben Barry Models, an agency that embraces diversity and accepts different heights, shapes, and nationality. Katrina was featured on a Panasonic commercial, CTV, City Line, and many Dove commercials. She walked in Toronto Fashion Week in a size 12 dress; representing a different figure in the fashion industry. This was a special moment in Katrina’s life. The audience started applauding her entrance; she wasn’t the only one who was looking for diversity in the fashion industry.

Growing up, Katrina got teased for being tall; often leaving her feeling self conscious about her body. She has worked through the hardships in her life and has built up her confidence, realizing she is unique and beautiful in her own way. Katrina has gone on to write a top-selling self-help book, Making It In High Heels.

Katrina’s Tips on How to Be a Good Role Model

• Take care of your body and health.
• Have interests and hobbies.
• Be thankful.
• Practice forgiveness.

Not only is Katrina a motivational speaker and role model, she has also been a life coach for athletes for over eight years, specializing in Stress Management, Personal Development, Work-Life Balance and Health and Wellness

Alexandra Orlando

Danica Cox Miss Teen Saskatoon

Alexandra is a profound woman. She is a Canadian rhythmic athlete who represented Canada in the 2008 Olympics and achieved a world record for her athletic ability. Being an Olympian, Alexandra is very disciplined, focused, and has a tremendous amount of ambition. She has taken skills from sports and transferred them into other aspects of her life; becoming an author and commerce student.

Alexandra has taught many appreciable lessons.

• Acknowledge the people who have got you to where you’ve been.
• Be grateful.
• Realize how strong you are.
• Question and understand why you’re doing a specific thing.
• Share your story.
• Take risks.
• Give it your all.

Aside from her phenomenal athletic ability, Alexandra has pursued her passion for writing. She is the author of award winning books called In Pursuit of Victory and Breaking Through My Limits: An Olympian Uncovered. By sharing her story with athletes around the world, Alexandra has helped people through their insecurities and to overcome their hardships.

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